It is hard to believe that our children will hardly understand what a newspaper is or was. The ability of receiving instant news online, with personally chosen content, is making newspapers extinct. Of course, most of the newspapers, as well as small news media outlets, are adapting by publishing the content digitally and trying to get subscribers online. However, there are many bloggers, "citizen journalists," that are not necessarily trained professionals, but do get traffic of viewers. Even with unedited content, editorial review, etc. people still strive for instant news. So, that the journalism is going online, is a fact, but the questions is whether it could be sustained. I think yes and there are at least few options that would guarantee that. From the website from journalism school that focuses on the new business models for journalism newsinnovation.com provides a variety of options how journalism could be sustained online. For most part it would be through a training, improvement of product, creation of networks, and, of course, advertising. Whichever way it is, journalism is online and most likely will be there. From given examples, some bloggers managed to create $200,000 revenues, which proves that journalism online could be manageable.
But for the local news stations that already have enough to worry about, News Near You, created by YouTube may soon provide a fresh forum for independent broadcasters and hyperlocal videographers to post their content and keep it apart from stuff like crazy cat videos.
I guess, where is a will, there is a way. For now, we have to adapt and learn from the ongoing changes in the media.
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